Forums/Video Strategy Resources/Additional Resources

Studies on Video

Adam Peterson
posted this on February 02, 2011 14:11

What are the Results of Using Video Marketing?

 

Find studies, facts, and information about how effective video marketing can be.

Video marketing is proven to be a key component of any company's communications in today's world because the buying behavior of your customers is evolving. Find out how!

 

  • The average viewer of a Vipe video watches 38 seconds of the video.
  • The average viewer of a Vipe video watches 74% of the video.
  • The most frequent feedback received from viewers of Vipe videos is that the video helped differentiate the service offering.
  Source: Vipe Customer Survey Results Summary.

 

  • "The use of online travel videos is steadily increasing –people in all stages of the planning process are finding them useful"
  Source: The Traveler's Road to Decision by Google and OTX.

 

  • Two studies evaluating website conversion rates (CVR) found that CVR increased between 27% - 46% when a video was on the webpage whether or not the video was actually viewed
  • A video embedded on a product page was shown to have view rates of between 10% - 35%
  • "video obeys the same fundamental rules governing the performance of all mediums – quality matters!"
  Source: Videos Sell Products – Even if Users Don’t Actually Watch them by REELSEO

 

The components of communication are proven to be:
  • 7% words
  • 38% tone of voice
  • 55% body language
  Source: Albert Mehrabian, Professor Emeritus at University of California, Los Angeles

 

Professor Frank Bernieri, while at the University of Toledo studied first impressions and how it can affect a candidate applying for a job. The results of his study showed that observing a short video of a candidate provides a view to the candidate akin to interviewing them in person.

"...twenty-minute interviews in which the interviewers were asked to rate each candidate on attributes such as ambition, intelligence, and competence. Then a group of observers was asked to watch video footage of just the first fifteen seconds of each interview. The results showed that the observers' first impressions in fifteen seconds almost paralleled the impressions of the interviewers."
  Source: As described by Alan and Barbara Pease in The Definitive Book of Body Language.
Alan and Barbara Pease in their book The Definitive Book of Body Language.